“We match well with Butlaroo, because we are both companies constantly seeking new innovations.”
Kaji But
Sea Palace Amsterdam
About Butlaroo
Since its inception in 2012, Butlaroo has been at the forefront of innovation in the hospitality industry, becoming the first company to pioneer with mobile ordering. Today, Butlaroo empowers over 15 million users across 5,000 hospitality venues worldwide, handling more than 100 million orders annually.
Our mission is to redefine the way hospitality venues interact with their guests, delivering data-driven solutions that enhance profitability, guest engagement, and operational efficiency.
01
Butlaroo as one-stop shop
Butlaroo serves as a one-stop platform that seamlessly integrates front-of-house and back-of-house functionalities. From digital menus and QR code ordering to self-service kiosks, point-of-sale systems, payments, and kitchen screens, we provide everything a hospitality business needs to operate efficiently in today's competitive environment. Fully wireless and in the cloud. Our presence extends across 20+ industries, helping businesses around the world streamline their operations.
02
Data-driven insights
Butlaroo provides cutting-edge insights that allow businesses to deeply understand their guests and optimize their menu offerings. By harnessing AI-powered data, we enable our clients to make informed decisions, resulting in enhanced customer satisfaction and increased revenue.
03
Your menu. Your branding.
At Butlaroo, we believe that in any hospitality business, nothing tells more about your identity than your menu. To reflect this in your digital menu, hospitality businesses can fully tailor their digital menus to match their identity, ensuring a seamless brand experience. By integrating social media and storytelling, we help you turn first-time customers into loyal fans.
Latest innovations.
One AI-powered restaurant OS to support all ordering channels & operations.
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01 / 03
Channels
How customers order
6 modules
Channels
QR Ordering
Scan. Order. Pay at table.
Scan to order
Read about QR Ordering →
Channels
Self-Order Kiosk
Self-service that actually sells.
Tap to order
Read about Self-Order Kiosk →
Channels
Point of sale
The staff channel. Counter, table, handhelds.
Table 4
Read about Point of sale →
Channels
Click & Collect
Order ahead. Walk out with it.
Read about Click & Collect →
Channels
Delivery
Your delivery. Your customers.
Read about Delivery →
Channels
Delivery Marketplaces
Uber, JustEatTakeaway. One menu.
Read about Delivery Marketplaces →
02 / 03
Operations
How you run the floor
4 modules
Operations
Butlaroo Workstation
KDS. Pacing. Expediting.
Available
In preparation
Pizza Margherita
Cacio e Pepe
Read about Butlaroo Workstation →
Operations
Butlaroo Pay
Tap to pay. Built in.
Online checkout€42.00
Read about Butlaroo Pay →
Operations
POS Integrations
Oracle, Lightspeed, Aloha + 20 EU.
QR
Kiosk
Click & Collect
Delivery
Read about POS Integrations →
Operations
Enterprise
HQ → Region → Brand → Venue.
Read about Enterprise →
03 / 03
Intelligence
How you grow
4 modules
Intelligence
Butlaroo AI (Vivi)
In-menu chat. Basket-aware.
Vivi
Anything vegetarian?
Read about Butlaroo AI (Vivi) →
Intelligence
Butlaroo Stories
Reels for restaurants. With ROI.
House aperitivoAperol Spritz.Add to order
Read about Butlaroo Stories →
Intelligence
Butlaroo Loyalty
Loyalty that follows the guest.
Order complete
Flat white
Almond croissant
Earned
+45 points
Read about Butlaroo Loyalty →
Intelligence
Butlaroo Analytics
Why guests buy, not just what.
Open menu
0%
Open category
0%
Add product
0%
Place order
0%
Read about Butlaroo Analytics →
From a corner café to entire restaurant chains.
Powering the best hospitality brands, wherever guests order.
In their own words.
From the floors of cafés, beach clubs, and stadiums.
“The knowledge that everyone can simply order via QR provides peace of mind for the staff and actually creates space for offering additional service.”
Arthur OostFoodhall Arnhem
“Since we let groups order themselves during bowling via a QR code, the average spending is significantly higher.”
Niki KolkerHal 22
“Butlaroo is a highly flexible company and therefore uniquely capable of fulfilling my specific hospitality needs.”
Inger StamOerkap
“For me, it's a no-brainer to use Butlaroo if the alternative is having to partially or fully close your terrace.”
John GriffioenBeachclub Aloha
“Through Butlaroo, we can offer all our guests a customized package, thereby catering to every possible desire without administrative challenges.”
Anyssa van DongenMooie Boules
“At the beach, it's often either rush or standstill; to avoid falling behind, guests can always place their orders via QR code.”
Menne BartlemaThe Spot Beachclub
“With Butlaroo, we elevate hospitality before, during, and after the game to a higher level, aligning with our ambitious objectives.”
Lars KouwenbergPSV Stadium / Hutten Catering
“I no longer waste any time taking orders and handling payments, allowing me to focus entirely on the most important thing: maximizing revenue during peak demand.”
Lisheng JiangSnackcenter Eindhoven
“By using Butlaroo, I actually have more time for personal interaction with my guests. Once that is recognized, any form of 'resistance' is broken.”
Bart VerheijenHeere aan de Maas
