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Butlaroo

Built for enterprise & chains

One platform across every venue, every currency, every team.

Butlaroo is the ordering platform hospitality groups use to run hundreds of venues like one. Centralised configuration, consolidated reporting, the integrations enterprise IT actually asks for, and a payments stack that handles royalties at the source.

An enterprise hospitality venue, the Sea Palace in Amsterdam, running on Butlaroo.
  • Loetje
  • Compass Group
  • Johan Cruijf Arena
  • Center Parcs
  • Happy Italy
  • Vermaat
  • Van der Valk
  • La Cubanita
  • Philips Stadion
  • Hutten Catering
  • Stach
  • Albron
  • Mooie Boules
  • Sea Palace Amsterdam
  • Down Town Gourmet Market
  • Aloha Wijk aan Zee
  • Essendi
  • Restaurant Company Europe
  • Poke Perfect
  • Salsa Shop
  • Novotel
  • Broodje Popov
  • The Butcher
  • Gourmet Market Central Station
  • Club Pellikaan
  • Ibis
  • Foodhall Arnhem
  • Crowne Plaza Amsterdam Zuid

Why enterprise is different

Enterprise hospitality isn't a software problem. It's a coordination problem.

Two hundred venues across nine countries. Half are corporate, half are franchised. Each one has its own opening hours, its own VAT rate, its own card acquirer, its own kitchen quirks, and head office still has to roll the numbers up by Tuesday morning, prove the price changes went out before Friday's promotion, and explain to legal why the data sits where it sits.

Butlaroo is built for that exact reality. One platform models your real org chart, group, region, brand, venue, pushes menu, price and configuration down the tree, pulls operational and financial data back up, and lets every venue still feel like itself. So the rollout is one project, not one per country. The royalties land at the source. And HQ sees the day before it's over.

What changes when groups run on Butlaroo.

  • 01

    Run hundreds of venues like one. With configuration inheritance.

    Model your real org structure, group, region, brand, venue, and let configuration flow down the tree. Push a new menu, an opening-hour rule or a price change from HQ to every relevant venue in seconds, with venue-level overrides where they make local sense. Roll out a new country without a single new spreadsheet.

    Current setup

    Venue 01
    Venue 02
    Venue 03
    Venue 04
    Venue 05
    Venue 06

    Each venue, configured alone

    With Butlaroo

  • 02

    Give every team the access they need. Nothing more.

    Define roles once and apply them at any scope: a regional manager sees their region, a franchisee sees their venues, a finance lead sees consolidated numbers across the group. SSO via SAML or OIDC. SCIM provisioning from your IdP. Audit logs on every sensitive action, retained for the period your compliance team needs.

    Role × Scope, configured once

    Global
    Region
    Brand
    Venue
    HQ Admin
    Regional
    Brand
    Venue Mgr
  • 03

    Operate in local currency and tax. Report in one.

    Price in euros in Amsterdam, in pounds in London, in dollars in Miami. Apply the right VAT, GST or sales tax automatically at the venue level. Roll every transaction up to a single reporting currency for HQ, with the FX rate booked at the moment the order is paid. Your finance team stops reconciling and starts reading.

    Local pricing

    • EU€4.209% VAT
    • UK£3.6020% VAT
    • US$4.80Sales tax

    Roll-up to HQ

    Net revenue, Q1

    €2.84M

    EUR38%
    GBP27%
    USD35%
  • 04

    Withhold royalties at the source. Stop chasing invoices.

    Configure a franchise-fee rule once and Butlaroo deducts it from every guest payment, routes the net to the franchisee and the royalty to the group, and books both. No monthly invoicing cycle, no debtor risk, no awkward call. The franchisee sees a clean payout, HQ sees the royalty land in real time.

    Every payment, split at the source

    Guest payment

    120.00

    Franchisee, net

    110.40

    92%

    HQ, royalty

    9.60

    8%

    No invoices. No debtor risk. Settled the moment the guest pays.

Enterprise-grade, built in.

The procurement checklist your IT, security and finance teams hand you on day one, already answered.

  • SSO + SCIM

    SAML and OIDC single sign-on out of the box. SCIM provisioning from Okta, Entra ID or your own IdP. Joiners, movers and leavers handled in your HRIS, not in our dashboard.

  • Audit logs

    Every sensitive action is logged with actor, scope and timestamp, exportable to your SIEM. Retain for as long as your compliance team requires.

  • 99.95% SLA

    Service-level agreement with documented uptime, RTO and RPO. Status page published live. On-call rotation that covers your trading hours, not just ours.

  • EU & US data residency

    Pick the region your guest and payments data lives in. PCI-DSS in scope through our payment partners. GDPR DPA signed before contract.

Kaji But, Sea Palace

From an enterprise operator running on Butlaroo

We match well with Butlaroo, because we are both companies constantly seeking new innovations.
Kaji But
Sea Palace
Read the full story

Everything we offer.

Same platform, every channel and every module, at any scale. Kiosks, QR, POS, web, delivery marketplaces, kitchen display, payments, loyalty and the AI menu on top.

01 / 03
Channels
How customers order
6 modules
Channels
QR Ordering
Scan. Order. Pay at table.
Scan to order
Read about QR Ordering →
Channels
Self-Order Kiosk
Self-service that actually sells.
Tap to order
Read about Self-Order Kiosk →
Channels
Point of sale
The staff channel. Counter, table, handhelds.
Table 4
Read about Point of sale →
Channels
Click & Collect
Order ahead. Walk out with it.
Read about Click & Collect →
Channels
Delivery
Your delivery. Your customers.
Read about Delivery →
Channels
Delivery Marketplaces
Uber, JustEatTakeaway. One menu.
JustEatTakeaway
UberEats
Read about Delivery Marketplaces →
02 / 03
Operations
How you run the floor
4 modules
Operations
Butlaroo Workstation
KDS. Pacing. Expediting.
Available
In preparation
Pizza Margherita
Cacio e Pepe
Read about Butlaroo Workstation →
Operations
Butlaroo Pay
Tap to pay. Built in.
Online checkout€42.00
Visa
Mastercard
Apple Pay
Google Pay
PayPal
iDEAL
Bancontact
Sofort
Payconiq
Maestro
Read about Butlaroo Pay →
Operations
POS Integrations
Oracle, Lightspeed, Aloha + 20 EU.
QR
Kiosk
Click & Collect
Delivery
Read about POS Integrations →
Operations
Enterprise
HQ → Region → Brand → Venue.
Read about Enterprise →
03 / 03
Intelligence
How you grow
4 modules
Intelligence
Butlaroo AI (Vivi)
In-menu chat. Basket-aware.
Vivi
Anything vegetarian?
Read about Butlaroo AI (Vivi) →
Intelligence
Butlaroo Stories
Reels for restaurants. With ROI.
House aperitivoAperol Spritz.Add to order
Read about Butlaroo Stories →
Intelligence
Butlaroo Loyalty
Loyalty that follows the guest.
Order complete
Flat white
Almond croissant
Earned
+45 points
Read about Butlaroo Loyalty →
Intelligence
Butlaroo Analytics
Why guests buy, not just what.
Open menu
0%
Open category
0%
Add product
0%
Place order
0%
Read about Butlaroo Analytics →

Questions enterprise operators ask.

  • How do you roll out across hundreds of venues without breaking service?

    We start with a pilot region, usually two to four venues that represent your operational range, and stabilise the configuration there. From that template, we replicate across the rest of the estate in waves, with your project manager and ours sharing a single rollout plan. Most groups are fully live across a country inside a quarter, and adjacent countries follow without another full implementation.

  • Do we keep our existing POS, ERP and accounting stack?

    In most cases, yes. Butlaroo ships pre-built integrations for Oracle, Lightspeed, Aloha, Adyen, Stripe, SAP, NetSuite, Exact, AFAS and twenty-plus more, plus a documented REST and webhook API for everything else. Our solutions team writes the integration spec with your IT lead before contract, so the dependencies are clear from day one.

  • How does Butlaroo handle GDPR, PCI and audit?

    Guest and payments data can live in the EU, the UK or the US, on your tenant's choice. PCI-DSS scope is handled through our payment partners. We countersign a GDPR DPA before contract, with sub-processor disclosure and your right to audit documented. Every sensitive action in the platform is logged and exportable to your SIEM.

  • Can finance roll group revenue up in one currency?

    Yes. Every order is recorded in the venue's local currency and in your group reporting currency, with the FX rate stamped at the moment of payment. Group-level dashboards consolidate revenue, orders and tax across every venue, and the same data is available over API for your data warehouse.

  • How does pricing work for an enterprise contract?

    We quote per venue, with volume tiers and a single master services agreement at group level. There is no implementation fee for standard rollouts. Custom integrations, dedicated infrastructure and named support tiers are priced separately and listed line-by-line in the order form.

See what Butlaroo could mean across your estate.

Users
15M+
Restaurants
5K+
Orders
100M+