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Butlaroo

Click & Collect

Order ahead. Walk out with it..

Let guests order from anywhere, pay online, and pick it up the moment it's ready. Smart pickup times keep your kitchen in flow and your queue out the door.

Stack & Co.
Order #4218
Paid
Stack & Co., Main counter
Herengracht 12, Amsterdam
Walk in
Ready in 8 min
12:18
  • Smash burger
    €18.00
  • Truffle fries
    €5.50
  • Sparkling water
    €1.00
Total€24.50
  1. Ordered
    Online
  2. Paid
    Apple Pay
  3. Walk in
    At 12:18
  • Loetje
  • Compass Group
  • Johan Cruijf Arena
  • Center Parcs
  • Happy Italy
  • Vermaat
  • Van der Valk
  • La Cubanita
  • Philips Stadion
  • Hutten Catering
  • Stach
  • Albron
  • Mooie Boules
  • Sea Palace Amsterdam
  • Down Town Gourmet Market
  • Aloha Wijk aan Zee
  • Essendi
  • Restaurant Company Europe
  • Poke Perfect
  • Salsa Shop
  • Novotel
  • Broodje Popov
  • The Butcher
  • Gourmet Market Central Station
  • Club Pellikaan
  • Ibis
  • Foodhall Arnhem
  • Crowne Plaza Amsterdam Zuid

How it works

From tap to takeaway, in five steps.

  1. Guest opens your branded ordering page.

    Reachable from your site, Google profile, social bio, or a QR poster in the window. No app to download.

  2. Builds the order, picks a pickup time.

    Visual menu, modifiers, dietary filters. The pickup picker shows real available slots, not blind guesses.

  3. Pays online with Apple Pay, card, iDEAL.

    Paid orders only. No-shows can't burn ingredients. Receipt by email or SMS, with a route to your door.

  4. Kitchen fires at the right moment.

    The ticket lands on the KDS so it's hot at pickup, never made too early, never too late.

  5. Guest walks in, grabs it, walks out.

    Live status update on their phone. Staff stay focused on dine-in. No queue, no chaos.

Smart pickup times

A pickup window that's actually right.

Generic 15-minute estimates wreck guest experience. Butlaroo learns the real prep time of every menu item, watches live ticket load, and quotes a window your kitchen can hit on every order, every shift.

  • 01

    Per-item prep times

    Every dish has its own learned average. A burger isn't a salad isn't a pizza.

  • 02

    Live kitchen load

    We watch open tickets, station depth, and pacing in real time.

  • 03

    Rush prediction

    Day-of-week and weather patterns nudge slots before the line builds.

  • 04

    Smart throttling

    Slots fill at the rate your kitchen can sustain. Never a 12-ticket pile-up.

Pickup window
12:15to 12:20
8 min
Kitchen load
12:00
12:05
12:10
12:15
12:20
12:25
12:30
12:35
FullBookedRecommended
±60s
Accuracy
12
Active orders
2
Stations
Lisheng Jiang, Snackcenter Eindhoven

Customer story

I no longer waste any time taking orders and handling payments, allowing me to focus entirely on the most important thing: maximizing revenue during peak demand.
Lisheng Jiang
Snackcenter Eindhoven
average pickup ticket
+18%
average pickup window
8 min

Pickup display

A pickup screen, and a text that lands.

Mount it on a TV, run it on a tablet, or open it on a spare phone. The Butlaroo pickup screen shows what's cooking and what's ready — and every guest gets an SMS the moment their order hits the counter.

  • 01

    Runs on any device

    Any modern browser. A TV in the corner, a tablet at the counter, or a phone behind the bar.

  • 02

    Live order flow

    Orders move from "in preparation" to "ready for pickup" the instant the kitchen marks them done.

  • 03

    SMS to the guest

    A message lands on the guest's phone with their pickup code and exactly where to grab it.

  • 04

    Branded to you

    Your logo, colors, and pickup-point label. The screen looks like part of your venue, not a generic tool.

In preparation

  • A764Bill
  • A766Jane
  • A767Jerry
  • A768Bob

Ready for pickup

  • A769Marissa
  • A765John
Pickup Pointbutlaroo
MessagesButlarooDetails
Hi John, your order with code A765 is ready for pickup at the bar!

POS integration

Use your POS, or use ours.

Click & collect doesn't ask you to rip and replace. Keep the POS you already trust, or move to Butlaroo POS for an all-in-one platform. Either path, every order lands in one place.

Plug & play

Plug into your existing POS

Tickets, menus, modifiers, and 86 lists sync both ways with the POS your team already knows. Zero retraining, zero downtime.

  • Two-way sync of menu, stock, prices
  • Tickets land in the POS, not a parallel screen
  • Reporting stays in your POS reports
  • Live with Oracle Micros, Lightspeed, Untill, Trivec, Vectron and 20+ EU POS
Live with
  • Lightspeed
  • Oracle Micros
  • unTill
  • NCR Aloha
  • Trivec
  • Vectron
All-in-one

The All-in-one Butlaroo POS

One platform for dine-in, takeaway, click & collect, delivery, kiosk, and QR. One menu to edit. One dashboard to read.

  • Built natively, zero integration latency
  • One menu across every channel
  • Unified analytics across orders and channels
  • Includes Butlaroo Pay, Workstation KDS, and Stories

Every detail, dialed in.

Four areas, sixteen features. Switch on what you need today, layer in the rest as you grow.

  • 12
    14
    16
    18

    Photo-led menu

    Big tiles, live prices, real photography. The guest's eyes do the upselling before their thumb taps add.

  • Menu language

    HelloBonjourHalloHolaCiaoこんにちは

    In the guest's language

    Auto-translates the menu to the language set on the phone. Tourists order with confidence, locals stay in theirs.

  • Filter

    VegVeganGFHalal

    Dietary filters

    Vegan, vegetarian, gluten-free, halal. One tap hides everything that doesn't fit, no scrolling past.

  • Allergens

    G
    M
    E
    N
    S

    Egg hidden for guest

    Allergen flags

    Clear icons on every item the kitchen flagged. The guest decides at the menu, not when the bag is already packed.

Why operators pick it

More than ordering. A second channel that scales with you.

  • New revenue, same kitchen

    Pickup orders run alongside dine-in without extra rent, extra seats, or extra hosts.

  • Near-zero no-shows

    Prepaid orders mean wasted ingredients drop to noise. The guest is committed before you fire the ticket.

  • Higher average ticket

    Visual menus, modifier prompts, and basket nudges lift takeaway tickets 12-18% versus a phone order.

  • Loyalty, baked in

    Repeat order in one tap. Rewards across pickup, kiosk, QR, and dine-in. Guests stay with you longer.

  • Data you own

    Every order ties to a guest profile in your account, not a marketplace's. Your customers, your relationship.

  • No marketplace commission

    Pickup through your own brand. Keep 100% of the basket instead of handing 30% to a delivery app.

  • Marketing built in

    Pickup links work in Google profiles, Instagram bios, email, and QR posters. Every channel becomes a sales channel.

  • Smooths peak chaos

    Throttled slots flatten the 12:30 rush so staff serve more guests with less stress and fewer mistakes.

Works with what you already run.

POS, payments, kitchen displays, accounting. We meet your stack where it lives.

See all integrations
  • Lightspeed
  • unTill
  • Oracle Micros
  • Trivec
  • Vectron
  • Mr. Winston

Questions, answered.

  • Do I need new hardware?

    No. The guest uses their own phone. The kitchen uses the KDS or printer it already has. We integrate with your existing POS or run on Butlaroo POS, your choice.

  • How do smart pickup times work?

    We learn the real prep time of each menu item from your live ticket data, then factor current kitchen load, station depth, and historical patterns to quote a window your kitchen can actually hit. Most venues land within 90 seconds of the quoted time.

  • Will it work with my POS?

    Live integrations with Oracle Micros, Lightspeed, Untill, Trivec, Vectron and 20+ EU systems. Orders flow into the POS as if they were placed at the counter. If yours is missing, we'll add it.

  • Which payment methods are supported?

    Apple Pay, Google Pay, every major card, iDEAL, Bancontact, and tipping. Settled overnight, reconciled in your POS reports.

  • What about no-shows?

    Orders are prepaid. If a guest doesn't show, you've still been paid. We also send pickup reminders so it almost never happens.

  • How is this different from a delivery marketplace?

    Marketplaces take 25-35% per order and own the guest relationship. Click & collect runs on your own brand, on your own domain, with zero commission. You keep the guest data and the margin.

  • Can it route to the nearest venue?

    Yes. Multi-location operators get a location picker, postcode routing, and per-venue menus, prep times, and pickup hours.

  • Which languages are supported?

    Out of the box: English, Dutch, German, French, Spanish, Italian, Portuguese, plus right-to-left languages. Add more on request.

  • Can I match my brand?

    Logo, colors, fonts, photography. Each venue can run its own theme, even within the same group.

  • How is it priced?

    A flat per-location subscription, plus a small fee per order. No setup fees, no commission. Talk to sales for volume pricing.

Open the pickup channel. Start with a demo..

The platform.

One AI-powered restaurant OS to support all ordering channels & operations.

01 / 03
Channels
How customers order
6 modules
Channels
QR Ordering
Scan. Order. Pay at table.
Scan to order
Read about QR Ordering →
Channels
Self-Order Kiosk
Self-service that actually sells.
Tap to order
Read about Self-Order Kiosk →
Channels
Point of sale
The staff channel. Counter, table, handhelds.
Table 4
Read about Point of sale →
Channels
Click & Collect
Order ahead. Walk out with it.
Read about Click & Collect →
Channels
Delivery
Your delivery. Your customers.
Read about Delivery →
Channels
Delivery Marketplaces
Uber, JustEatTakeaway. One menu.
JustEatTakeaway
UberEats
Read about Delivery Marketplaces →
02 / 03
Operations
How you run the floor
4 modules
Operations
Butlaroo Workstation
KDS. Pacing. Expediting.
Available
In preparation
Pizza Margherita
Cacio e Pepe
Read about Butlaroo Workstation →
Operations
Butlaroo Pay
Tap to pay. Built in.
Online checkout€42.00
Visa
Mastercard
Apple Pay
Google Pay
PayPal
iDEAL
Bancontact
Sofort
Payconiq
Maestro
Read about Butlaroo Pay →
Operations
POS Integrations
Oracle, Lightspeed, Aloha + 20 EU.
QR
Kiosk
Click & Collect
Delivery
Read about POS Integrations →
Operations
Enterprise
HQ → Region → Brand → Venue.
Read about Enterprise →
03 / 03
Intelligence
How you grow
4 modules
Intelligence
Butlaroo AI (Vivi)
In-menu chat. Basket-aware.
Vivi
Anything vegetarian?
Read about Butlaroo AI (Vivi) →
Intelligence
Butlaroo Stories
Reels for restaurants. With ROI.
House aperitivoAperol Spritz.Add to order
Read about Butlaroo Stories →
Intelligence
Butlaroo Loyalty
Loyalty that follows the guest.
Order complete
Flat white
Almond croissant
Earned
+45 points
Read about Butlaroo Loyalty →
Intelligence
Butlaroo Analytics
Why guests buy, not just what.
Open menu
0%
Open category
0%
Add product
0%
Place order
0%
Read about Butlaroo Analytics →