Skip to content
Butlaroo

Butlaroo Stories

Your menu, alive.

Reels for restaurants, right inside your menu. Bring dishes, events and socials to life with vertical video, and turn every menu visit into a moment that sells.

  • Loetje
  • Compass Group
  • Johan Cruijf Arena
  • Center Parcs
  • Happy Italy
  • Vermaat
  • Van der Valk
  • La Cubanita
  • Philips Stadion
  • Hutten Catering
  • Stach
  • Albron
  • Mooie Boules
  • Sea Palace Amsterdam
  • Down Town Gourmet Market
  • Aloha Wijk aan Zee
  • Essendi
  • Restaurant Company Europe
  • Poke Perfect
  • Salsa Shop
  • Novotel
  • Broodje Popov
  • The Butcher
  • Gourmet Market Central Station
  • Club Pellikaan
  • Ibis
  • Foodhall Arnhem
  • Crowne Plaza Amsterdam Zuid

Why hospitality teams love it

Stories that make menus pop.

  • 01

    Make your menu pop

    Replace static photos with vibrant vertical video. Guests stop scrolling, start ordering. Your menu suddenly feels like a brand, not a list.

  • 02

    Show. Sell. Engage.

    Highlight signature dishes, drop new items with a trailer, and create urgency around limited-time deals. Storytelling does the selling for you.

  • 03

    Boost orders fast

    Interactive content grabs attention right when guests are ready to order, lifting average ticket and shifting choice toward your highest-margin items.

  • 04

    Boost your socials

    Link stories straight to your Instagram, TikTok and Facebook. Every menu visit turns into another chance to win a follower.

  • 05

    Endless creativity

    Auto-import your latest Instagram posts or upload your own. Customize, schedule, publish, all in seconds, no agency needed.

  • 06

    Native to Butlaroo

    Stories live inside the same menu your guests already use. No extra app, no separate login, no integration headaches.

The ultimate upselling

Bring your menu to life.

Wrap signature dishes, daily specials and high-margin add-ons in short, irresistible videos. Stories play right inside the menu, exactly where guests are deciding what to order.

  • Vertical video preview for any dish on the menu
  • One tap from story to order, straight into the cart
  • Spotlight specials and limited-time offers automatically
  • Lifts average ticket without lifting a finger from your staff

Perfect for

  • Signature dishes
  • Daily specials
  • New launches
  • Add-ons & desserts
  • Cocktails & wine
  • Shareables

Boost your socials

Turn guests into followers.

Connect every story to your Instagram, TikTok or Facebook page. While guests browse the menu, they're one tap away from your socials, and the next time you post, they're already there.

  • Direct links to Instagram, TikTok and Facebook
  • Attract new followers from the table, not just the algorithm
  • Drive engagement with every menu open, every day
  • Express your brand, your voice, your venue

Promote your events

Sell tickets, right from the menu.

Live music, themed nights, limited bookings. Capture attention beyond the table and link guests straight to what matters most. One tap from story to ticket.

  • Promote shows, tastings and ticketed nights with one upload
  • Send guests directly to your booking or ticketing page
  • Schedule stories ahead of time and let them rotate themselves
  • Engage customers beyond the table with a single tap

Endless creativity

Manage stories effortlessly.

Auto-import your latest Instagram content or upload your own clips. Trim, brand and translate in a few clicks, then publish in seconds. Your menu stays fresh without becoming a second job.

  • Auto-import from Instagram so your menu always feels current
  • Customize colors, captions and CTAs to match your brand
  • Localize stories per language with one toggle
  • Schedule, publish or pause in seconds, no designer required

Stop showing photos. Start telling stories..

The platform.

One AI-powered restaurant OS to support all ordering channels & operations.

01 / 03
Channels
How customers order
6 modules
Channels
QR Ordering
Scan. Order. Pay at table.
Scan to order
Read about QR Ordering →
Channels
Self-Order Kiosk
Self-service that actually sells.
Tap to order
Read about Self-Order Kiosk →
Channels
Point of sale
The staff channel. Counter, table, handhelds.
Table 4
Read about Point of sale →
Channels
Click & Collect
Order ahead. Walk out with it.
Read about Click & Collect →
Channels
Delivery
Your delivery. Your customers.
Read about Delivery →
Channels
Delivery Marketplaces
Uber, JustEatTakeaway. One menu.
JustEatTakeaway
UberEats
Read about Delivery Marketplaces →
02 / 03
Operations
How you run the floor
4 modules
Operations
Butlaroo Workstation
KDS. Pacing. Expediting.
Available
In preparation
Pizza Margherita
Cacio e Pepe
Read about Butlaroo Workstation →
Operations
Butlaroo Pay
Tap to pay. Built in.
Online checkout€42.00
Visa
Mastercard
Apple Pay
Google Pay
PayPal
iDEAL
Bancontact
Sofort
Payconiq
Maestro
Read about Butlaroo Pay →
Operations
POS Integrations
Oracle, Lightspeed, Aloha + 20 EU.
QR
Kiosk
Click & Collect
Delivery
Read about POS Integrations →
Operations
Enterprise
HQ → Region → Brand → Venue.
Read about Enterprise →
03 / 03
Intelligence
How you grow
4 modules
Intelligence
Butlaroo AI (Vivi)
In-menu chat. Basket-aware.
Vivi
Anything vegetarian?
Read about Butlaroo AI (Vivi) →
Intelligence
Butlaroo Stories
Reels for restaurants. With ROI.
House aperitivoAperol Spritz.Add to order
Read about Butlaroo Stories →
Intelligence
Butlaroo Loyalty
Loyalty that follows the guest.
Order complete
Flat white
Almond croissant
Earned
+45 points
Read about Butlaroo Loyalty →
Intelligence
Butlaroo Analytics
Why guests buy, not just what.
Open menu
0%
Open category
0%
Add product
0%
Place order
0%
Read about Butlaroo Analytics →