Where does the data come from?

Every Butlaroo channel feeds Analytics in real time: QR ordering, kiosk, click & collect, delivery, POS, and Butlaroo Pay. If you run a third-party POS alongside Butlaroo, integrations cover it too. No manual exports.

How long does an A/B test run?

Most venue-level tests reach statistical significance in 3-10 days at typical volumes. The dashboard tells you when you have a winner, so you don't roll out a decision on noise.

What counts as engagement on the heatmap?

Item taps, modifier opens, dwell time on the item card, and whether the item ended up in a cart. Categories aggregate everything inside them. You can switch between absolute counts and per-session normalization.

Can I see funnels per channel or per venue?

Yes. Slice by channel (QR, kiosk, click & collect, delivery, POS), per venue, per day-part, or per cohort. Compare two slices side by side.

Is the AI upselling a black box?

No. You set the rules: never upsell out-of-stock items, never push above a price band, never recommend allergens that conflict with the guest's filters. Inside those rails, the model picks the suggestion most likely to be accepted, learning from every basket.

How is guest data handled?

Anonymized at the source. Analytics works on aggregated behavior, not individual guest identities. Your own POS guest profiles stay with you, and Butlaroo Analytics doesn't push them anywhere outside your account.

Can I export to BI tools?

Yes. Daily CSV exports out of the box, plus a clean API for tools like Tableau, Looker, Metabase, and Power BI. Direct connectors are live for the most popular ones.

A flat per-location subscription. Volume pricing for larger groups. A/B testing, heatmaps, funnels, and AI upselling are all included, not paid add-ons.

Butlaroo Analytics

Data-driven hospitality. See why guests buy..

Name: Butlaroo Analytics for restaurants
Brand: Butlaroo

Real-time insights across every channel: order intake, conversion, basket, and revenue. View your menu through your guests' eyes and turn behavior into decisions.

Book a demo

Smash burger

Mains · Last 7 days

Live

Menu viewed100%

Category viewed66%

Product opened33%

Product added22%

Checkout started17%

Order placed15%

AI recommendationReorder Mains above Sides on the QR menu

Projected lift24%

What you get

Every order, instrumented.

01
Conversion per product
Measure how often every menu item is viewed, added to cart, and ordered. Find the winners and the dead weight.
02
A/B testing
Run two menu configurations at the same time, in different parts of the venue, and let real guests pick the winner.
03
Behavioral analytics
Watch the journey: scan, browse, modify, abandon, pay. Every interaction across QR, kiosk, click & collect, and POS.
04
Menu heatmaps
See where attention concentrates, which categories carry the menu, and which items get lost in the scroll.
05
Ordering funnels
Visualize drop-off from menu view to paid order. Pinpoint the moment guests hesitate, then fix it.
06
AI upselling
Smart cross-sell and upsell prompts that learn from your guests, not a script. Lift basket without lifting a finger.
07
Menu engineering
Margin, popularity, and pricing on one matrix. Promote stars, fix dogs, retire the cash-traps.
08
Live dashboards
Orders, revenue, tips, refunds, inventory, conversion, all in one place. From any device, any location.

Top performers today

View-to-order rate

Smash burger84%
Truffle pasta71%
Margherita pizza62%
Caesar salad44%
House red28%

Conversion per product

Every line on the menu, measured.

Track view-to-order conversion on every dish, drink, and modifier. See which items earn their place, which need a new photo, and which are pure shelf space.

View-to-cart, cart-to-pay, and pay-to-rebuy per product
Aggregated views per category, channel, and venue
Compare day-parts, weekdays, and seasons side by side
Edit the menu live, see the result on the next ticket

Brunch menu test

7 days · 4,128 orders

Variant A50%

Original layout

Avg ticket

€16.40

Winner

Variant B50%

Photo first, combo prompts

Avg ticket

€19.20+17.1%

Lift+17.1%

A/B testing

Two menus, one venue, one winner.

Show different menu configurations at different tables, kiosks, or pickup points at the same time. Real guests, real revenue, real verdict, in days, not quarters.

Split traffic by table, kiosk, channel, or QR
Test photos, copy, order, pricing, combos, dietary filters
Statistical significance calculated automatically
Roll out the winner with one click across the venue

Lunch menu engagement

Past 30 days

Smash burger
Truffle pasta
Margherita
Caesar salad
Soup of the day
Chicken wrap
Truffle fries
House red
Tiramisu
Espresso

LowHigh

Menu heatmaps

Watch where the eyes go.

A heatmap of every item, category, and section, showing real engagement: hovers, taps, scrolls, dwell time. Spot the items hiding below the fold and the categories doing the heavy lifting.

Heat per category, per channel, per venue
Scroll-depth and dwell time on each item
Where the menu loses attention, by position
Suggested reorderings ranked by expected lift

Today's ordering funnel

QR · all venues

Menu viewed12,840100%
Item added8,72068%
Checkout started6,21048%
Paid5,18040%

Biggest drop-offCart → Checkout

−29%

Ordering funnels

Find where guests drop off.

From the first scan to the paid order, see exactly where guests pause, hesitate, or leave. Then fix the step that costs you most. One change, measurable result.

View menu, add to cart, checkout, pay, complete
Per channel, per venue, per day-part
Compare against last week, last month, last year
Alerts when a stage drops more than your threshold

Basket lift, last 4 weeks

QR ordering · all venues

Without AI

€14.20

With AI

€17.40+22.5%

Average lift+22.5%

AI upselling

Smart upsells your staff can't match.

Butlaroo learns from every basket. Pair the right side at the right moment, suggest the upgrade your guest is most likely to take, prompt the dessert when timing is right. No script, no training.

Context-aware suggestions based on basket, time, and channel
The model improves every shift, no manual tuning
Average basket lifts 12-22% versus static modifiers
Hard rules: never upsell out-of-stock items, never above guest's price band

Customer story

“The knowledge that everyone can simply order via QR provides peace of mind for the staff and actually creates space for offering additional service.”

Arthur Oost

Foodhall Arnhem

average basket lift: +18%
to see actionable insights: 2 weeks

Every signal, in one place.

Four areas, dozens of metrics. Switch on what you need today, layer in the rest as you grow.

Revenue by channel
QR, kiosk, click & collect, delivery, POS, broken down per shift.
Tipping
Tip totals, percentages, and per-server attribution.
Refunds
Volume, reasons, and impact on net revenue.
Chargebacks
Disputed transactions tied to the underlying order.

Plays nicely with your POS and your books.

Every signal exports cleanly to the systems you already run.

See all integrations

Questions, answered.

Where does the data come from?
Every Butlaroo channel feeds Analytics in real time: QR ordering, kiosk, click & collect, delivery, POS, and Butlaroo Pay. If you run a third-party POS alongside Butlaroo, integrations cover it too. No manual exports.
How long does an A/B test run?
Most venue-level tests reach statistical significance in 3-10 days at typical volumes. The dashboard tells you when you have a winner, so you don't roll out a decision on noise.
What counts as engagement on the heatmap?
Item taps, modifier opens, dwell time on the item card, and whether the item ended up in a cart. Categories aggregate everything inside them. You can switch between absolute counts and per-session normalization.
Can I see funnels per channel or per venue?
Yes. Slice by channel (QR, kiosk, click & collect, delivery, POS), per venue, per day-part, or per cohort. Compare two slices side by side.
Is the AI upselling a black box?
No. You set the rules: never upsell out-of-stock items, never push above a price band, never recommend allergens that conflict with the guest's filters. Inside those rails, the model picks the suggestion most likely to be accepted, learning from every basket.
How is guest data handled?
Anonymized at the source. Analytics works on aggregated behavior, not individual guest identities. Your own POS guest profiles stay with you, and Butlaroo Analytics doesn't push them anywhere outside your account.
Can I export to BI tools?
Yes. Daily CSV exports out of the box, plus a clean API for tools like Tableau, Looker, Metabase, and Power BI. Direct connectors are live for the most popular ones.
How is it priced?
A flat per-location subscription. Volume pricing for larger groups. A/B testing, heatmaps, funnels, and AI upselling are all included, not paid add-ons.